Onpage search engine optimisation is editing or adding text and meta information to a web page to tell Google crawlers what your webpage is about.
This involves looking at the current competition webpages ranked on the 1st page and making sure your web page can compete in all factors.
Will the optimised on-page SEO automatically push your webpage to page 1 immediately?
On-page SEO is the single most important part of SEO, but it is not the silver bullet that will give you page 1 ranking.
If you have 2 websites with exactly the same web pages and on-page SEO, you would think that they should be on the same page on a Google search right? Wrong!
There are many more SEO factors that influence page rankings. Some factors are more influential than others:
Some examples are:
Age of your website (and exact url)
Age of your page ( and exact url)
Amount of visitors clicking on you website or page on a daily, monthly and yearly basis.
Links from prominent websites to yours
Links from your website to prominent websites
There are lots.
When comparing these factors to your Google ranking competition you must keep in mind that you cannot artificially create or manipulate it.
So what are you to do to get to page 1 as fast as possible?
- Get your on-page SEO done right.
- Keep your website and page urls the same forever.
- Create as many pages as you possibly can to get more people that search for different things on Google to find and click on your website.
- Create pages that are aimed at specific geological areas for your services, or where your product can be delivered.
- Create pages that provide specific product models and brands.
The keyword here is specific. Be specific as to what you offer, where you offer it and why your offering is the best option to choose.
A business consists of the following:
- A product or service
- The price for a product or the cost for delivering a service
- Clients that buy your product, or pay for your service
- Shop front, or way to distribute your product or service to the client via internet or delivery service
- Marketing of the product (no one will know of your product unless you make them aware or introduce then to it somehow)
The most important aspect of your business that is not mentioned in the list above is the following:
- What makes your product better than the competitors?
- Do you have a better service than the competitors?
- Is your location an advantage compared to the competitors?
- Is your Pricing better than the competitors (for exactly the same product and service)
Now, what is the function of a website in your business. Why do you need one, how will your business benefit and what is the return on investment?
Websites can help with the following aspects:
The price: Change the price of your product according to supply and demand. This can be done on a daily or even hourly basis. Imagine you have a car rental agency and all your cars are almost booked out. You can raise your prices within seconds. Your business will benefit enormously.
Product: Give your potential client your point of view on the product, as well as the option of positive client feedback from existing customers. Let potential customers get curious as to why so many people want to buy it and use it.
Location, location, location: You can promote your business and service to very specific areas like suburbs, cities, provinces, or even countries. Don’t think your website will ever get business when you type “second hand cars” in Google. You will get results for “second hand cars Claremont”